Supermarket Typography

Grocery lists were found in the baskets of these stores: Albert Heijn, Lidl, Emte,
Jumbo, Tuesday market, Rimi, Vesko, Lats, Coop, Rema 1000, Aldi.
391 lists have been collected over the period of 2.5 years
Showcased at Quartair Contemporary Art Initiatives, Den Haag, NL
©2018

'Kaas' is a handwritten typeface based on a found shopping list. 'Kaas' is a member of a family of 3 fonts, accompanying 'Brood' and 'Melk'. These are the most common products a Dutch person has on their grocery list. The alphabet has been created from elements found in the handwriting.