Care Instructions

Project was made in collaboration with TextielLab
Machine embroidery and Jacquard weaving
Showcased at Textile Museum Tilburg, NL
Find out more and join the movement here:

Care Instructions is a campaign / gentle protest against the ignorance on the true cost of fast fashion industry. Much of our clothing has labels that say "Made in Bangladesh" or "Made in China", but what else does that mean besides the location? Care Instructions zoom into these words and unveil what has been left unsaid in the store.

Based on the familiar symbols on the clothing labels, the redesigned care instructions invite us to truly care about our clothing - not only for the right laundry settings, but for the humans who have made it, the animals that have been involved, and our environment that has been greatly affected by the fast fashion industry.